RedPlum Purse String Survey asked 8,550 consumers if they would buy more groceries online if they could use more coupons. Fifty-seven percent would and that number jumps to 73% when surveying Millennials.
Digital coupons have been gaining more popularity among retailers in the past several years, raising questions about the effectiveness of traditional paper coupons for marketing purposes.
By John Karolefski – 08/18/2015
Executives in the promotion business are excited about digital coupons. These offers are placed on a grocer’s website or smartphone app; they are loaded onto a store’s loyalty card; they populate websites for coupon networks and coupon aggregators. Research by Inmar has reported a 100 percent year-over-year growth in share for overall redemption for five consecutive years.
Building a strong coupon campaign requires you to think about things from your customers’ perspective. At their core, coupons are a means to get customers through the door and shopping with you.
The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.
Shopping has become a more digital experience. Even when shoppers visit brick-and-mortar stores an increasing number of customers still make use of digital coupons when retailers make them available. If you’re already making use of custom coupons yourself, it only makes sense to incorporate them into a digital campaign.
Got a local business? Then, combined with a comprehensive marketing strategy, online coupons might just be one of the most effective sales tactics you use.
While you may be concerned about lowering your price as a competitive strategy, this is only a temporary cut to what you are charging. This strategy is one that has been proven to assist with raising impulse buying and helping to close the deals with the customers that have items already in their cart. Many have their fingers hovering over the “buy now” button.
Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?
In today’s technology-driven society, coupons go beyond traditional coupon clipping. Today’s internet natives expect that companies will reach out to them digitally.