Mobile and digital coupons are becoming increasingly popular, not only to consumers but to the companies that are supplying them.
Discount coupons mean better sales for businesses but sometimes coming up with the right ideas can be a challenge.
Some publishers have been slow to introduce digital coupons to their clients. Those who continue to wait are potentially losing money, Read three simple reasons why they should.
It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.
Digital coupons have been gaining more popularity among retailers in the past several years, raising questions about the effectiveness of traditional paper coupons for marketing purposes.
The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.
Shopping has become a more digital experience. Even when shoppers visit brick-and-mortar stores an increasing number of customers still make use of digital coupons when retailers make them available. If you’re already making use of custom coupons yourself, it only makes sense to incorporate them into a digital campaign.
As with any other aspect of your business, attracting new customers on social media will take planning and effort on your part, but the benefits are limitless. Once you’ve built a profile for your business on the platform(s) of your choice, follow these tips to connect with audiences and win over more customers.
Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?
To keep your customers happy and coming back to you time and time again, you need to look at more than price points. You need to cultivate an in-store experience that’s welcoming and convenient.