Detailed Digital Coupon Infographic Tells All

It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.

The Top Reason Consumers Engage with Brands Digitally

The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.

4 Reasons to Start A Digital Coupon Campaign Today

Shopping has become a more digital experience. Even when shoppers visit brick-and-mortar stores an increasing number of customers still make use of digital coupons when retailers make them available. If you’re already making use of custom coupons yourself, it only makes sense to incorporate them into a digital campaign.

Using Social Media To Reach New Customers

As with any other aspect of your business, attracting new customers on social media will take planning and effort on your part, but the benefits are limitless. Once you’ve built a profile for your business on the platform(s) of your choice, follow these tips to connect with audiences and win over more customers.

It’s Still About the (Mobile) Customer Experience

Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?

Building A Better In-Store Experience

To keep your customers happy and coming back to you time and time again, you need to look at more than price points. You need to cultivate an in-store experience that’s welcoming and convenient.