Successful Coupon Strategies For An Online Business

As consumers become smarter and savvier, your business needs to do the same. That’s why discounts and coupon code incentives could be the smart, simple strategy that keeps customers buying and your business thriving.

3 Reasons to Build A Deals Page

When a customer is looking for a deal on a specific item, all the coupons they’re shown are effectively in competition with one another. And in all likelihood, the biggest discount will win out.
This may be great for shoppers, but it’s less than ideal for all those stores. Creating a deals page eliminates this scenario entirely by displaying only your client’s coupons. They won’t be competing with other offers, plus the deals page itself will help drive traffic to your client’s site. 

Consumer Preferences Drive Change in Coupon Delivery

For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.

How Coupons & Offers Can Increase Revenue

Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.

Millenials are Using Digital Coupons Heavily

RedPlum Purse String Survey asked 8,550 consumers if they would buy more groceries online if they could use more coupons. Fifty-seven percent would and that number jumps to 73% when surveying Millennials.