How to Arm Yourself With Discounts and Coupons in Your Marketing Arsenal

While you may be concerned about lowering your price as a competitive strategy, this is only a temporary cut to what you are charging. This strategy is one that has been proven to assist with raising impulse buying and helping to close the deals with the customers that have items already in their cart. Many have their fingers hovering over the “buy now” button.

Using Social Media To Reach New Customers

As with any other aspect of your business, attracting new customers on social media will take planning and effort on your part, but the benefits are limitless. Once you’ve built a profile for your business on the platform(s) of your choice, follow these tips to connect with audiences and win over more customers.

It’s Still About the (Mobile) Customer Experience

Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?

Building A Better In-Store Experience

To keep your customers happy and coming back to you time and time again, you need to look at more than price points. You need to cultivate an in-store experience that’s welcoming and convenient.

3 Ways to Incentivize Your Newsletter

A well-maintained email list is the most direct way to advertise special offers and events to your loyal customers. But how do you get people to sign-up in the first place? Take a look at three simple ideas to make your newsletter more enticing to customers.