Consumer Preferences Drive Change in Coupon Delivery

For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.

How Coupons & Offers Can Increase Revenue

Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.

Does Digital Coupon Marketing Make Sense?

Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels

How Buy One Get One Offers Help Retailers

Building a strong coupon campaign requires you to think about things from your customers’ perspective. At their core, coupons are a means to get customers through the door and shopping with you.

The Top Reason Consumers Engage with Brands Digitally

The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.