Does Digital Coupon Marketing Make Sense?

Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels

How Buy One Get One Offers Help Retailers

Building a strong coupon campaign requires you to think about things from your customers’ perspective. At their core, coupons are a means to get customers through the door and shopping with you.

The Top Reason Consumers Engage with Brands Digitally

The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.

How to Arm Yourself With Discounts and Coupons in Your Marketing Arsenal

While you may be concerned about lowering your price as a competitive strategy, this is only a temporary cut to what you are charging. This strategy is one that has been proven to assist with raising impulse buying and helping to close the deals with the customers that have items already in their cart. Many have their fingers hovering over the “buy now” button.

Using Social Media To Reach New Customers

As with any other aspect of your business, attracting new customers on social media will take planning and effort on your part, but the benefits are limitless. Once you’ve built a profile for your business on the platform(s) of your choice, follow these tips to connect with audiences and win over more customers.