Information technology has advanced the way we do things, including marketing our businesses to consumers.
Learn the ins and outs of coupon codes and their importance to your business.
Learn three powerful advantages that digital coupons bring to agencies and why it’s important to incorporate them into marketing strategies.
As consumers become smarter and savvier, your business needs to do the same. That’s why discounts and coupon code incentives could be the smart, simple strategy that keeps customers buying and your business thriving.
For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.
Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.
Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels
By John Karolefski – 08/18/2015
Executives in the promotion business are excited about digital coupons. These offers are placed on a grocer’s website or smartphone app; they are loaded onto a store’s loyalty card; they populate websites for coupon networks and coupon aggregators. Research by Inmar has reported a 100 percent year-over-year growth in share for overall redemption for five consecutive years.
The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.
Knowing what you want to get from a campaign before it launches can help you plan every other element. Settle on a goal and think about how to best work towards it.