When you use Octopon to design your coupons, you need to be conscious of what these other factors are, how they impact a customer, and what you can do to use them to your advantage.
While you may be concerned about lowering your price as a competitive strategy, this is only a temporary cut to what you are charging. This strategy is one that has been proven to assist with raising impulse buying and helping to close the deals with the customers that have items already in their cart. Many have their fingers hovering over the “buy now” button.
Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?
To keep your customers happy and coming back to you time and time again, you need to look at more than price points. You need to cultivate an in-store experience that’s welcoming and convenient.
It’s a fact of business that some days simply aren’t as busy as others. It’s easy to identify your weak days just by looking at your sales figures. Learn how to use that information to boost traffic and increase sales.
In today’s technology-driven society, coupons go beyond traditional coupon clipping. Today’s internet natives expect that companies will reach out to them digitally.
Coupons can really help to sell your products, but how you use them as a retailer can make a huge difference in your bottom line. Using the right tools can help you take control of your coupons, bringing you tremendous results. Read on for some ideas to get you started.
For many years, consumer marketing research has shown that consumers are more inclined to make a purchase if they have a coupon they can use, yet they do not think that issuing coupons makes companies undervalue their products. In fact, coupons may increase your total sales in the long run.
Smartphones have changed the way people shop, and consumers, mostly between the ages of 18-35 prefer to shop, buy and use coupons on their phones more than any other method of shopping. 72% of consumers say they have looked for coupons or offers while in-store via their mobile device, but that figure for millennials is 90% according to Valassis.
One of the most compelling reasons for retailers to use SMS mobile coupons in their marketing strategies is the convenience for the consumer. Smartphone users enjoy the ease of browsing on their phones for items to purchase so what better way to stand out to a retailer’s target market then utilizing mobile coupons. SMS coupon promotions can also target demographics which is a huge advantage to retail businesses.