Learn three powerful advantages that digital coupons bring to agencies and why it’s important to incorporate them into marketing strategies.
As consumers become smarter and savvier, your business needs to do the same. That’s why discounts and coupon code incentives could be the smart, simple strategy that keeps customers buying and your business thriving.
When a customer is looking for a deal on a specific item, all the coupons they’re shown are effectively in competition with one another. And in all likelihood, the biggest discount will win out.
This may be great for shoppers, but it’s less than ideal for all those stores. Creating a deals page eliminates this scenario entirely by displaying only your client’s coupons. They won’t be competing with other offers, plus the deals page itself will help drive traffic to your client’s site.
For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.
Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.
While you’d like to throw free merchandise and services at your customers all day long you can’t exactly give the milk away for free; or without a solid strategy.
Some publishers have been slow to introduce digital coupons to their clients. Those who continue to wait are potentially losing money, Read three simple reasons why they should.
RedPlum Purse String Survey asked 8,550 consumers if they would buy more groceries online if they could use more coupons. Fifty-seven percent would and that number jumps to 73% when surveying Millennials.
It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.
Some people might still like the traditional paper coupon, but statistically there are many reasons why a digital coupon proves to be a more valuable asset to a merchant and a requested and sought after commodity a consumer looks for in a company.