Why Digital Coupons Work Better Than Regular Coupons

Some people might still like the traditional paper coupon, but statistically there are many reasons why a digital coupon proves to be a more valuable asset to a merchant and a requested and sought after commodity a consumer looks for in a company.

Predicting the Future of Digital Coupons

By John Karolefski – 08/18/2015
Executives in the promotion business are excited about digital coupons. These offers are placed on a grocer’s website or smartphone app; they are loaded onto a store’s loyalty card; they populate websites for coupon networks and coupon aggregators. Research by Inmar has reported a 100 percent year-over-year growth in share for overall redemption for five consecutive years.

How Buy One Get One Offers Help Retailers

Building a strong coupon campaign requires you to think about things from your customers’ perspective. At their core, coupons are a means to get customers through the door and shopping with you.

Boost Your Revenue With Digital Coupon Marketing

If you understand your target market and have clear objectives, digital coupon marketing will no doubt boost your sales and revenue in just a short time. Remember to always use social media, and your digital coupon marketing will be a success.

What Makes A Good Coupon Campaign?

Knowing what you want to get from a campaign before it launches can help you plan every other element. Settle on a goal and think about how to best work towards it.

How to Arm Yourself With Discounts and Coupons in Your Marketing Arsenal

While you may be concerned about lowering your price as a competitive strategy, this is only a temporary cut to what you are charging. This strategy is one that has been proven to assist with raising impulse buying and helping to close the deals with the customers that have items already in their cart. Many have their fingers hovering over the “buy now” button.

It’s Still About the (Mobile) Customer Experience

Currently, retailers are delivering coupons in four different ways including: scanning a QR code, checking-in on a mobile application, tapping their phone on a point-of-sales terminal, or redeeming coupons via digital loyalty cards. But which one does the customer prefer?