For many years, consumer marketing research has shown that consumers are more inclined to make a purchase if they have a coupon they can use, yet they do not think that issuing coupons makes companies undervalue their products. In fact, coupons may increase your total sales in the long run.
Suggestive selling has been a part of business practices forever, but as customers become more accustomed to certain brands and having more information in general at their fingertips, the direct approach has become at lot less effective than in the past. Enter the age of smart coupon tools… Intrigued?
Smartphones have changed the way people shop, and consumers, mostly between the ages of 18-35 prefer to shop, buy and use coupons on their phones more than any other method of shopping. 72% of consumers say they have looked for coupons or offers while in-store via their mobile device, but that figure for millennials is 90% according to Valassis.
One of the most compelling reasons for retailers to use SMS mobile coupons in their marketing strategies is the convenience for the consumer. Smartphone users enjoy the ease of browsing on their phones for items to purchase so what better way to stand out to a retailer’s target market then utilizing mobile coupons. SMS coupon promotions can also target demographics which is a huge advantage to retail businesses.
Some consumers may be skeptical of mobile offers, but consumers still trust word of mouth from family and friends. So much so that they rely more on other people’s opinions of products and services more than any advertisement a brand could possibly create.
A whopping 60% of consumers stated that a family or friend’s opinion on a product or service directly influences their buying decisions. Coupon redemption via text messaging or social media is on the rise and will help both small businesses to attract more customers and consumers will have more chance of great deals and offers at their fingertips.
It’s a fact – customers love discounts. The decision to buy is often made based on additional savings or deals they can find through coupons. While customers think they’re the ones getting the deal, discounts can be just as beneficial to retailers, bringing in more customers, sales, and promoting new products.
Until now, retailers are often at the mercy of manufacturers for coupons. Doing it themselves is costly, complex and lacks tracking for distribution or redemption. Coupon creation tools are usually geared for big box stores, leaving small and medium retailers out in the cold. So what options exist?