Effective Ways to Boost Customer Traffic

 It’s a fact of business that some days simply aren’t as busy as others. It’s easy to identify your weak days just by looking at your sales figures. Learn how to use that information to boost traffic and increase sales.

3 Ways to Incentivize Your Newsletter

A well-maintained email list is the most direct way to advertise special offers and events to your loyal customers. But how do you get people to sign-up in the first place? Take a look at three simple ideas to make your newsletter more enticing to customers.

Reaching Customers With Your Deals

In today’s technology-driven society, coupons go beyond traditional coupon clipping. Today’s internet natives expect that companies will reach out to them digitally.

Four Smart Ways to Sell More Products Using Coupons

Coupons can really help to sell your products, but how you use them as a retailer can make a huge difference in your bottom line. Using the right tools can help you take control of your coupons, bringing you tremendous results. Read on for some ideas to get you started.

Suggestive Selling Without Saying A Word

Suggestive selling has been a part of business practices forever, but as customers become more accustomed to certain brands and having more information in general at their fingertips, the direct approach has become at lot less effective than in the past. Enter the age of smart coupon tools… Intrigued?

Mobile Coupons Are Blowing the Doors Off of Traditional Print Coupons

Smartphones have changed the way people shop, and consumers, mostly between the ages of 18-35 prefer to shop, buy and use coupons on their phones more than any other method of shopping. 72% of consumers say they have looked for coupons or offers while in-store via their mobile device, but that figure for millennials is 90% according to Valassis.

One of the most compelling reasons for retailers to use SMS mobile coupons in their marketing strategies is the convenience for the consumer. Smartphone users enjoy the ease of browsing on their phones for items to purchase so what better way to stand out to a retailer’s target market then utilizing mobile coupons.  SMS coupon promotions can also target demographics which is a huge advantage to retail businesses.

Small Businesses Get Ahead of the Race Utilizing Mobile Coupons

Some consumers may be skeptical of mobile offers, but consumers still trust word of mouth from family and friends. So much so that they rely more on other people’s opinions of products and services more than any advertisement a brand could possibly create.

A whopping 60% of consumers stated that a family or friend’s opinion on a product or service directly influences their buying decisions. Coupon redemption via text messaging or social media is on the rise and will help both small businesses to attract more customers and consumers will have more chance of great deals and offers at their fingertips.

How Taking Control of Discounts Gives Your Business An Edge

It’s a fact – customers love discounts. The decision to buy is often made based on additional savings or deals they can find through coupons. While customers think they’re the ones getting the deal, discounts can be just as beneficial to retailers, bringing in more customers, sales, and promoting new products.
Until now, retailers are often at the mercy of manufacturers for coupons. Doing it themselves is costly, complex and lacks tracking for distribution or redemption. Coupon creation tools are usually geared for big box stores, leaving small and medium retailers out in the cold. So what options exist?