Successful Coupon Strategies For An Online Business

As consumers become smarter and savvier, your business needs to do the same. That’s why discounts and coupon code incentives could be the smart, simple strategy that keeps customers buying and your business thriving.

3 Reasons to Build A Deals Page

When a customer is looking for a deal on a specific item, all the coupons they’re shown are effectively in competition with one another. And in all likelihood, the biggest discount will win out.
This may be great for shoppers, but it’s less than ideal for all those stores. Creating a deals page eliminates this scenario entirely by displaying only your client’s coupons. They won’t be competing with other offers, plus the deals page itself will help drive traffic to your client’s site. 

Consumer Preferences Drive Change in Coupon Delivery

For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.

How Coupons & Offers Can Increase Revenue

Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.

Millenials are Using Digital Coupons Heavily

RedPlum Purse String Survey asked 8,550 consumers if they would buy more groceries online if they could use more coupons. Fifty-seven percent would and that number jumps to 73% when surveying Millennials.

Detailed Digital Coupon Infographic Tells All

It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.

Why Digital Coupons Work Better Than Regular Coupons

Some people might still like the traditional paper coupon, but statistically there are many reasons why a digital coupon proves to be a more valuable asset to a merchant and a requested and sought after commodity a consumer looks for in a company.

Does Digital Coupon Marketing Make Sense?

Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels