Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels
Digital coupons have been gaining more popularity among retailers in the past several years, raising questions about the effectiveness of traditional paper coupons for marketing purposes.
By John Karolefski – 08/18/2015
Executives in the promotion business are excited about digital coupons. These offers are placed on a grocer’s website or smartphone app; they are loaded onto a store’s loyalty card; they populate websites for coupon networks and coupon aggregators. Research by Inmar has reported a 100 percent year-over-year growth in share for overall redemption for five consecutive years.
Building a strong coupon campaign requires you to think about things from your customers’ perspective. At their core, coupons are a means to get customers through the door and shopping with you.
The mobile shift is well underway, but it’s not being led by marketers or advertisers — instead, consumers are leading the charge and their preferences are loud and clear: give us more offers and loyalty cards to save in our mobile wallet apps.
If you’re looking for your strongest way to boost your sales and get the word out about you and your brand, look no further than your customers.
If you understand your target market and have clear objectives, digital coupon marketing will no doubt boost your sales and revenue in just a short time. Remember to always use social media, and your digital coupon marketing will be a success.
Knowing what you want to get from a campaign before it launches can help you plan every other element. Settle on a goal and think about how to best work towards it.
You’ve run a coupon campaign and now you’re wondering: How successful was it? Check out this post for some ways to gauge how well it did.
Shopping has become a more digital experience. Even when shoppers visit brick-and-mortar stores an increasing number of customers still make use of digital coupons when retailers make them available. If you’re already making use of custom coupons yourself, it only makes sense to incorporate them into a digital campaign.