Consumer Preferences Drive Change in Coupon Delivery

For years, the primary strategy for executing coupon campaigns has been through the traditional distribution of these paper coupons. However, since the invention of the Internet, marketers have had to evolve and adapt their delivery methods to reflect new consumer preferences.

How Coupons & Offers Can Increase Revenue

Every successful promotion, incentive, or discount offer needs a solid strategy behind it. Without one there could be losses that otherwise could have been avoided.

Millenials are Using Digital Coupons Heavily

RedPlum Purse String Survey asked 8,550 consumers if they would buy more groceries online if they could use more coupons. Fifty-seven percent would and that number jumps to 73% when surveying Millennials.

Detailed Digital Coupon Infographic Tells All

It is vital that businesses have measures in place to fully utilize this growing market. There are seven key ways in which businesses can incorporate effective digital coupon marketing. These include integrating the offers with email, using text messaging, and most importantly measuring results to determine how effective each campaign is. This allows you to tweak your technique depending on the most effective methods.

Why Digital Coupons Work Better Than Regular Coupons

Some people might still like the traditional paper coupon, but statistically there are many reasons why a digital coupon proves to be a more valuable asset to a merchant and a requested and sought after commodity a consumer looks for in a company.

Does Digital Coupon Marketing Make Sense?

Coupons as a concept have not changed much over the years – they still entitle holders to receive something for free or at a discount – but they are no longer limited to print versions. The ways people consume information and shop have evolved, and today consumers are offered better deals via multiple channels

Predicting the Future of Digital Coupons

By John Karolefski – 08/18/2015
Executives in the promotion business are excited about digital coupons. These offers are placed on a grocer’s website or smartphone app; they are loaded onto a store’s loyalty card; they populate websites for coupon networks and coupon aggregators. Research by Inmar has reported a 100 percent year-over-year growth in share for overall redemption for five consecutive years.