Sonia Simone, Co-Founder and Chief Content Officer of Copyblogger describes a call to action as “telling your reader exactly what to do, how to do it and that you want it done now.” A “Call to Action” is defined as a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically in the form of an instruction or directive. Successfully implementing this technique into marketing pieces can completely change the outcome of any campaign and existing copy. Here’s the formula for a winning Call to Action:
Be Direct – A Call to Action needs to be short, simple, and strong. The goal is to command the reader rather than simply suggest what they should do. Taking authority over the reader and get them to “Act Now”. Phrases like “Get Started Today!”, “Click Here For Your Free Download, and “Sign Up Now” are phrases most commonly used
Be Bold – With so much competition in the digital space, companies desperately need to stand out. Studies have shown that the average consumer spends less than 1 minute browsing a site before a distraction occurs. The bottom line is a business has only a few seconds to capture a visitor’s attention. Solving a problem they have will pique their interest. “Dry, aging, cracked skin? Turn back the hands of time with our Anti Aging Serum designed to eliminate wrinkles forever! “Tired of not looking your best? Join our fitness program now and lose 15lbs in just 4 weeks!
Create Urgency – No one likes to be left out and the same can be said for your reader. Readers will feel more urgency to act if they may miss out on an opportunity or deal. Creating urgency allows for improvement in overall conversion rates and signal boosts targeted posts. Octopon, an online custom coupon service makes it super convenient to incorporate new slogans into marketing material with such phrases as “Don’t miss out, “BOGO, “Sign up before (insert time)” generated onto a coupon for easy distribution.
Remove Risk Factor – A Call to Action needs to be simple and as risk-free as possible. Many businesses fumble a perfectly primed prospect with a complicated sales funnel. When something is easy to do and doesn’t require much risk on their behalf, the reader is more likely to do it. “Cancel at any time, “No credit card needed, “60-day money-back guarantee” or similar messaging can be used to convey this
The Call to Action technique, if done correctly, is highly successful and encourages the consumer to pay attention and take immediate action. The result of this is more sales, higher conversions, client retention, and customer loyalty. With the advancement of technology, marketing is more important than ever. Octopon makes it easy to transition into a new marketing campaign by allowing businesses or agencies to create custom coupons for free. Getting started couldn’t be easier. Join today risk free