Measuring the Success of Your Coupon Campaign

Your marketing team had a great idea which was to run a coupon campaign. Everything was set up in a timely manner, the campaign ran for a week and there appeared to be a lot of sales generated because of it. Sounds fantastic right? Then Monday morning comes after the campaign stops and the CEO starts the marketing meeting by saying, “Looks like lasts week’s coupon campaign ran well, can anyone tell me what how we did? What was our ROI? Don’t let these questions stump you. Be prepared before entering the meeting. Here’s how…

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