Smartphones have changed the way people shop, and consumers, mostly between the ages of 18-35 prefer to shop, buy and use coupons on their phones more than any other method of shopping. 72% of consumers say they have looked for coupons or offers while in-store via their mobile device, but that figure for millennials is 90% according to Valassis.
One of the most compelling reasons for retailers to use SMS mobile coupons in their marketing strategies is the convenience for the consumer. Smartphone users enjoy the ease of browsing on their phones for items to purchase so what better way to stand out to a retailer’s target market then utilizing mobile coupons. SMS coupon promotions can also target demographics which is a huge advantage to retail businesses. Read more about this on codebroker.com