Some consumers may be skeptical of mobile offers, but consumers still trust word of mouth from family and friends. So much so that they rely more on other people’s opinions of products and services more than any advertisement a brand could possibly create.
A whopping 60% of consumers stated that a family or friend’s opinion on a product or service directly influences their buying decisions. Coupon redemption via text messaging or social media is on the rise and will help both small businesses to attract more customers and consumers will have more chance of great deals and offers at their fingertips. Read more from Mobile Payments Today